Anine Bing

Introducing Anine Bing x Helena Christensen; a designer collaboration between two of Denmark’s chicest exports, to 
create a holiday capsule collection worthy of a supermodel.


Anine Bing



The Brief

Anine Bing wanted to broaden their appeal and reach a new audience. The brand approached us with one key objective: to create a talent collaboration that would empower women to feel like the best version of themselves.

Our Thinking

Anine Bing is renowned for it’s ‘off-duty model’ look; we wanted to stay true to the brand DNA whilst still being progressive and avoid alienating the core customer; typically aged 26-40. This led us to explore the concept of timeless, aspirational beauty through the lens of female accomplishment, empowerment and activism.

Iconic supermodel, photographer, designer, UNHCR Ambassador and outspoken advocate of women’s rights, Helena Christensen represented the perfect partner for the project.

A meteoric collaboration

A timeless 11-piece capsule collection featuring sleek tailoring, elegant basics and everyday denim; creating a 90s minimalist aesthetic with a strong, sharp Nordic expression.


67 Press Placements

260M+ Circulation

43 Seeded Talent Posts

5M+ Social Reach

91% Sell-through


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