Puma x UVU
A content partnership between PUMA and UVU; proving that the city itself can be the gym, track and stage all day, every day.
Partnerships + Production
To create a culturally relevant partnership which could help bring PUMA’s #24Seven campaign to life on social media and resonate with a UK target audience of fitness-obsessed urban males, aged 18-35.
The new #24Seven campaign was conceived to redefine the brand’s performance philosophy in a time when workouts are no longer constricted to the gym.
We wanted to create an inspirational but accessible content series which encouraged participation and reduced barriers to entry; whilst highlighting how necessary it is to have a wardrobe that performs from the gym to the street
Reach a targeted and highly engaged UK fitness audience, we partnered PUMA with UVU; an urban calisthenics collective founded by Men’s Health cover star, Adi Gillespie.
1600 DIRECT TRAFFIC
13M VIDEO VIEWS